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Save this article as a favorite and come back to it whenever you have questions. Marketing experts have already discovered the way. And I'll show you now. What is the ideal size for a Facebook post? This is a very common question. Anyone who uses Facebook to promote digital businesses has asked themselves this question at some point. A collaborator on my team worked with a congressman here in Brazil, and says that he asked himself every day about the best post size on Facebook. This deputy liked to publish huge texts on his fanpage.

If he visited a hospital, he thanked them for their attention and mentioned, one by one, the names of all the doctors and nurses, no matter how many there were. Once he sent a list with the names of people. I tried Phone Number List to convince the deputy to publish smaller texts. But he couldn’t escape the textão , recalls that collaborator. Who was right in this clash? Mr. Mark Zuckerberg, the all-powerful founder of Face, never went public to explain this issue. He hasn't even been willing to do a mere video conference so far. There is no single right answer about Facebook post size. A little later in this text I will show you the real secret behind this dilemma.



This is what you should always base yourself on before publishing a post. What do experts point out? Several companies analyzed the content of hundreds of thousands of publications to make an average of who engages more: textão or textinho. The result indicated that sometimes, larger publications work very well, engage and get a good number of likes and shares. But in general, the current member of my team was right to ask the congressman to adjust the size of the posts. Yes, short texts tend to have better yields.